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Zafin featured in Technology Record’s article on AI-driven banking innovation

January 8, 2026

Zafin is featured in Microsoft’s recent article on how AI is reshaping financial services, recognized for enabling banks to deliver personalized, high-value customer experiences. The article highlights how Zafin’s platform streamlines product and pricing management, empowering banks to tailor offers and accelerate the launch of new products—from savings plans to rewards programs.

This piece reinforces the themes in our 2026 Banking Outlook and Core Modernization Playbook , where we challenge banks to consider critical questions as they navigate transformation.

As banks evolve toward more intelligent, customer-centric models, Zafin and Microsoft continue to partner in helping institutions modernize safely and strategically decoupling complexity, accelerating innovation, and enabling the next generation of personalized banking experiences.

Read the full piece here : Technology Record – Issue 39: Winter 2025

To explore further about our product and pricing capabilities click here.

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