Zafin named “Best Banking Infrastructure Software” in 2021 FinTech breakthrough awards

March 17, 2021

March 17, 2021

The fintech’s SaaS cloud-native product and pricing management platform earns prestigious financial technology award

NEW YORK and Toronto, March 17, 2021 – Zafin, the world’s leading SaaS cloud-native product and pricing platform for the next generation of banking, today announces it has been named “Best Banking Infrastructure Software” in the fifth annual FinTech Breakthrough Awards conducted by FinTech Breakthrough, an independent market intelligence organization that analyzes the fintech industry and recognizes top companies, technologies and products in the global market today.  

The platform delivers game-changing business results by helping financial institutions accelerate their digital transformation efforts by modernizing their core systems and driving customer-centricity and personalization. Zafin’s solutions can be implemented quickly, with minimal changes to existing infrastructure, improving the precision, integrity and flexibility of a bank’s product and pricing strategies at the segment and customer levels. 

“Many banks are constrained by complexity in existing core systems, which impacts their ability to deliver highly personalized and relevant offerings based on relationship pricing,” said Al Karim Somji, founder and CEO of Zafin. “Our cross–product and pricing platform empowers financial institutions of all sizes to center their customers and deliver a client journey that results in the financial well-being of their clients and business growth. We are thrilled to receive this industry recognition from FinTech Breakthrough – and, proudly, the award belongs to the entire Zafin team and our customers.”   

The FinTech Breakthrough Awards is a premier awards program recognizing fintech innovators, leaders and visionaries from around the world in a range of categories, including Digital Banking, Personal Finance, Lending, Payments, Investments, RegTech, InsurTech and many more. The 2021 FinTech Breakthrough Awards program attracted more than 3,850 nominations from across the globe. 

“By equipping financial institutions with a means to separate product and pricing from core processing, and enabling personalization at the relationship level, institutions on Zafin’s platform can innovate freely and serve fully, executing innovative product and pricing strategies in half the time,” said James Johnson, Managing Director, FinTech Breakthrough. “This represents a true industry breakthrough in the fintech space, and we are pleased to recognize Zafin as our ‘Best Banking Infrastructure Software’ award winner for 2021.” 

About Zafin 

Zafin, the global leader in SaaS cloud-native product and pricing solutions, is a trusted partner to the world’s most customer-centric financial institutions. Zafin’s product and pricing platform empowers banks of all sizes to center their customers, grow relationships and drive revenues. 

The Zafin platform separates product and pricing from core processing to accelerate progressive modernization, enable digital transformation and deliver personalization at the relationship level. 

A typical Zafin installation integrates easily with most back-end systems and customer-facing channels to increase product and pricing efficiency and agility, drive interest and non-interest income, and deliver a positive ROI—often in one year or less.

About FinTech Breakthrough

Part of  Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership around the globe, the FinTech Breakthrough Awards program is devoted to honoring excellence in Financial Technologies and Services companies and products. The FinTech Breakthrough Awards provide public recognition for the achievements of FinTech companies and products in categories including Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. For more information visit

Founded in 2002, Zafin offers a SaaS product and pricing platform that simplifies core modernization for top banks worldwide. Our platform enables business users to work collaboratively to design and manage pricing, products, and packages, while technologists streamline core banking systems.  

With Zafin, banks accelerate time to market for new products and offers while lowering the cost of change and achieving tangible business and risk outcomes. The Zafin platform increases business agility while enabling personalized pricing and dynamic responses to evolving customer and market needs.   Zafin is headquartered in Vancouver, Canada, with offices and customers around the globe including ING, CIBC, HSBC, Wells Fargo, PNC, and ANZ.