Loyalty Rewards
Improve margins and wallet share with behavior-based loyalty
Design programs that deepen engagement, drive product adoption, and grow lifetime value by rewarding customer relationships – not just transactions
Behavior-based incentives
Reward behaviors that deepen engagement and drive growth
Move beyond spend-based rewards and incentivize behaviors that reflect how customers actually engage with your bank
Drive deeper loyalty with dynamic point strategies
Align incentives to behaviors that drive results with flexible, modular points accrual
Create bonus point offers tied to targeted behaviors like paying rent or mortgage
Drive sustained engagement with flexible loyalty tiers
Reward customers across their entire banking journey
Deliver personalized rewards at the overall account level. Recognize customer value across all products and life stages, not just their transactions.
Flexible rewards
Launch smarter rewards, faster
Let customers choose rewards they value – without locking you into exclusive deals or complex integrations
Offer a rich, readymade catalog of rewards
Provide customers with the flexibility to choose the rewards they want with leading airlines, hotels, retailers and more
Create a seamless, self-serve rewards marketplace
Provide redemptions through a modern, consumer-grade experience to make rewards more accessible and easier to fulfill
Build your marketplace from scratch or start fast with pre-built themes
Gain access to best-in-class technology, analytics, and support
Optimize ROI
Optimize the ROI of your loyalty strategy
Get the data you need to track spend, optimize performance, and justify continued investment in loyalty initiatives
Up to
95%
increase in profits
Track program KPIs in real-time with performance dashboards
Monitor program performance and effectiveness with data insights and analysis
Track enrollments, points, and usage
Track revenue, cost, and ROI for every program
Optimize program value and efficiency
Fine-tune your loyalty program with flexible controls to manage costs, reduce outstanding points liability, and align with partner strategies
Reduce outstanding points liability with dynamic expirations
Control reward cost with custom conversion rates
Seamless integration
Integrate easily across the enterprise
Embed loyalty into your tech ecosystem with API-first design, composable architecture, and a low-code, drag-and-drop tool for scale
Enable seamless integration across channels
Deploy loyalty features where they’re needed – across core systems, digital channels, and partner platforms with pre-built, API-first integrations
Enroll customers via real-time APIs
Trigger, earn, and burn from any system
Accelerate integrations with Zafin Integrate & Orchestrate
Build integrations with a low-code, drag-and-drop user interface
Scale loyalty with cloud-native infrastructure
Connect with us
Talk to our experts to know how behavior-based loyalty optimization grows wallet share and deepens customer relationships.
