Dynamic Cohorts
Unleash the power of your data
Transform first-party data into dynamic, actionable cohorts for personalized engagement and unparalleled impact

Gain a complete view of the customer
Elevate customer profiles and create a holistic view of your customers using dynamic segmentation – enabling more nuanced and accurate targetingÂ

Define and update segments and cohorts quickly and easily
Build and update cohorts with our Zafin product and pricing platform, no data expertise needed

Enhance communication with standard APIs
Seamlessly transmit dynamic cohort details via APIs and deliver tailored messages based on identified behavioral nuancesÂ
How it works
Here’s how you use Dynamic Cohorts
Create segments with your desired profiles
Create your first cohort from your customers based on your desired criteria, including– age, geography, financial behavior, transaction activity, and offer attributes.
Track your cohorts
Track cohorts as they change in composition over time based on your defined criteria.
Act quickly on the information
Reach out to your customers in a highly targeted, relevant, and timely manner through your existing communication channels.
Benefits
Grow your share of wallet by better targeting offers and optimal pricing

Targeted offers
Trigger targeted offers based on the nuances of customer behavior and preferences to boost conversion rates and drive impactful customer engagementÂ
Optimize pricing
Implement optimal pricing and incentive structures by understanding the preferences and behaviors of diverse customer cohorts, enhancing customer retention, and optimizing revenue streamsÂ
Rapid data acquisition
Make agile decisions through timely data acquisition, ensuring prompt insights for targeted customer campaign strategiesÂ
Optimize outreach
Optimize outreach by identifying and targeting customers meeting specific eligibility conditions for a proposition, even if they fall short on certain criteriaÂ
Experience features
An easy-to-use self-service interface allows you to quickly and easily build and maintain your cohorts
Configure with ease
Effortlessly build audiences using any combination of events with the help of a user-friendly canvas
Behavioral settings
Tailor specialized banking cohorts based on customer characteristics, account details, transaction patterns, and offer attributes
Data dashboards
Make informed decisions with timely dashboards that offer comprehensive insights based on the cohorts you’ve built
Integration features
Unlock the power of cohorts by integrating with other systems
Integrate with pricing
Effortlessly synchronize with the bank’s pricing engine to seamlessly execute micro-targeted pricing and offer propositions
Martech and channel applications
Expose data through standard APIs, allowing Martech and channel applications
Downstream system actions
Initiate downstream system actions with standard APIs that enable cohesive and efficient workflow
Development features
Uncover customer insights and enhance experiences with personalized data products built on near real-time data
Developer friendly APIs to get cohorts details to integrate with martech applications
Get Customers
List of customers in a specified cohort to enable down-stream systems for personalized communication and offer presentment
Get Cohorts
List of cohorts for specified customer to enrich data for downstream systems such as pricing and offer execution
1 { 2 "cohort_name": "recently_opened_accounts", 3 "cohort_description": "Customers with recently opened accounts", 4 "frequency": "monthly", 5 "rulesets": 6 { 7 "data": 8 [ 9 { 10 "ruleset_detail": 11 { 12 "data": 13 { 14 "type": "account", 15 "attribute": "account_open_date", 16 "value": 17 { 18 "value": "01/01/2024" 19 }, 20 "value_operator": "after" 21 } 22 } 23 } 24 ] 25 } 26 }
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Explore how dynamic cohorts drive precision engagement, loyalty, and growth.