Marketing
Market faster. Personalize smarter. Prove impact.
Make marketing your growth engine. Win customers, drive usage and earn loyalty with ROI you can see.
The problem
Marketing teams in banks are asked to do more: grow deposits, win customers, increase usage, and build loyalty. But product, pricing, and eligibility sit in separate systems, changes rely on IT, channels are siloed, and payouts and disclosures are manual, so launches slow and attribution is hard. If ROI isn’t clear, Marketing is treated like a cost center instead of a growth engine.
Our solution
Zafin helps banks’ Marketing teams launch faster, deliver consistent experiences, and prove impact. We provide the systems so your team designs and runs programs across channels with control over eligibility, pricing, and governance, and with clear ROI attribution to Marketing activities. The result is faster growth and higher adoption without heavy core changes.
Acquire with precision and speed
Acquire with precision and speed
Track your competition to spot product and pricing gaps quickly
Ideate new offer structures quickly to respond to competitive moves
Configure offers, eligibility, and pricing once and publish across channels
Generate accurate, compliant disclosures tied to each program at speed
Measure enrollments, balances, usage, and revenue to attribute ROI to Marketing initiatives
Product article
Your path to faster, compliant, end-to-end offer management in banking is here
Learn how end-to-end offer management equips marketers to design, refine, and deliver targeted propositions faster, all while staying aligned with governance and product constraints.
Personalize every interaction
Enrich transactions with merchant and category data that uncovers customer behavior
Build dynamic cohorts that update as behavior and balances change
Trigger timely nudges and next best actions in each customer-facing channel
Personalize every interaction
Build loyalty and primacy
Build loyalty and primacy
Use relationship tiers that unlock benefits as customers do more with your bank
Offer flexible earn and redeem choices like cash back, points, rate boosts, and fee waivers
Connect to your stack
Integrate with your existing digital, CRM, and MarTech tools through APIs and events
Reduce reliance on core changes by externalizing rules and pricing
Connect to your stack
Connect with us
Talk to our experts to explore how Zafin’s AI-powered banking platform accelerate product and pricing strategies, driving business agility