Watch Zafin CEO, Charbel Safadi’s message as we celebrate a significant milestone: winning the 2024 Microsoft ISV Innovation—Americas Partner of the Year Award. In this video, Charbel delves into the innovative spirit driving Zafin, the strategic importance of our partnership with Microsoft, and how our groundbreaking solutions are revolutionizing the banking industry. Hear firsthand how our commitment to excellence and customer-centric technology continues to shape the future of financial services.
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Executive summary CMOs are under increasing pressure to prove that marketing drives measurable growth. Yet when it comes to offers, the highest-cost and highest-volume lever in retail banking, most cannot answer a simple question: What value did we actually generate for what we spent?…
April 16, 2026
4 mins