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Celent, a global research and advisory firm specializing in financial services technology, provides their independent analysis of Zafin in their 2026 Enterprise Pricing and Product Management in Banking report.
Zafin is probably the best-known banking enterprise pricing vendor, a justified reputation. The platform provides a breadth and richness of functionality/capability with the company very close to completing its shift to a true SaaS model on modern cloud-native architecture (over 95% of clients now live on SaaS) that will allow it to drive ongoing innovation.
Daniel Mayo, Principal Analyst, Celent
Celent’s profile of the Zafin AI powered platform highlights a mature, cloud-native SaaS solution that enables banks to externalize and centrally manage product, pricing, billing, and relationship management across the enterprise.
Zafin is trusted by nine of the world’s top 15 banks and processes over 500 million accounts daily. Celent emphasizes Zafin’s key strengths as:
With proven Tier 1 scale, strong integration and orchestration capabilities, and a configuration-first approach that decouples pricing from legacy cores, Zafin stands out as a leading platform for banks around the world seeking faster innovation, reduced revenue leakage, and enterprise-wide pricing governance.
Zafin is recognized as a category leader in the report and is the only vendor positioned in the Luminary Category in Retail Banking. The Zafin platform scores at the highest level across advanced technology and breadth of functionality.
Zafin is recognized as a Technology Standout in Corporate Banking with recognition for its Advanced Technology capabilities.
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