Whitepaper
Customer loyalty in U.S. banking is in a critical state. As fintechs and neobanks redefine real-time engagement and personalization, long-term customers in the United States (US) are considering switching banks more freely.
56%
of U.S. customers have been with their bank for 10+ years.
64%
have thought about switching — despite long tenure with their primary bank
Tenure no longer guarantees loyalty. Traditional banks must evolve from assuming loyalty to actively earning it.
Download the whitepaper to discover how your bank can turn disengaged customers into lifelong advocates — and loyalty into a powerful growth engine.
60%
of retail banks in North America believe that ‘the competitive threat from fintechs and other challengers are increasing’
“North American Retail Banking IT Pressures & Priorities 2024″ report by Celent.
Learn how customer loyalty in U.S. banking is evolving beyond its traditional foundations in our whitepaper, featuring
© Copyright 2025 Zafin. All Rights Reserved.
