Our enterprise-wide solution allows product managers to define and deliver product, pricing and offer strategies that are market-responsive and customer-centric. Zafin’s strategy for re-architecting a bank’s tech stacks seems simple: creating a separate layer, externalized from the core, for product and pricing. Yet our impact on banks’ go-to-market capabilities is profound.
Enabling customer-centricity
Empowering employees to sell with confidence and impact
Ensuring complete consistency between what’s disclosed and delivered
Dramatically decreasing timelines and resources for bringing new product, pricing and offer strategies to market
Increasing transparency into what was charged (or earned) and why, for sales, service, audit and regulatory purposes
Giving business leaders the flexibility to implement go-to-market strategies that were never before possible
Zafin’s easy-to-use configuration interface allows banks to deploy bespoke products, offers, packages and experiences without touching underlying code. New configurations are simple business processes, designed and tested without tapping IT resources.
During externalization, each customer’s product and transaction history is maintained for service continuity, regulatory accuracy, and more.
