Tiering
Strengthen customer value and loyalty with hyper-personalized products and propositions
81%
Customers want personalization from their bank*
In a recent study by Bain & Company, 81% of respondents say that the higher the bank’s ability to personalize, the more positive is their customer NPS. Banks must offer hyper-personalized services to build stronger relationships with their customers in order to stop losing them to new neo-banks and fintechs.
* Used with permission from Bain & Company
Deepen your customer relationships
Build what your customers truly want and need, creating loyalty toward your bank and helping you retain them more effectively
Optimize profit profitability
Pitch the right product to the right customer more effectively, making upsells easier and reducing overall CAC
Achieve sustainable growth
Build deep, long-term relationships with your existing and new customers that’s built on true value
Customer-centric propositions
Design and deliver tailored, customer-centric propositions
Move beyond conventional, product-centric models and offer your customers flexible, innovative, and personalized propositions that meet their unique needs
Reward customer loyalty with tailored, tiered reward programs
Show your customers they’re valued with a rewards program that deepens engagement and recognizes their ongoing loyalty
Build comprehensive tiered product offerings
Empower your customers with access to new features and services as they advance through the tiers, enhancing their experience and engagement with each level
Deliver hyper-personalized offers with agility and scale
Leverage advanced analytics to segment your customers into micro-segments, enabling you to deliver tailored offers that resonate with their unique needs
Composable architecture
Create innovative tiers with full flexibility
Our highly customizable framework serves as a canvas, empowering you to create and design your tiers exactly as you envision them
Customize the breadth of your tiers
Define the scope of your tiered program without limitations—choose to focus narrowly on a single product or expand broadly across an entire line of business
Unlock agility with externalized product and pricing
Externalized product and pricing solutions eliminate legacy core constraints, offering greater flexibility, speed, and ease of use
Set conditions for your tiered programs easily
Carry out the end-to-end tier management easily, including key elements like grace periods, upgrades, and downgrades
Integration and automation
Automate your tiering program workflows
Our integrated platform automates customer segmentation, timely nudges, and rewards, enabling your tiering program to drive deeper customer loyalty with minimal manual effort
Group similar customers into highly segmented cohorts
Identify customer trends and behaviours within each cohort to deliver personalized experiences that boost engagement and loyalty
Guide customers with timely, automated nudges
Automate timely, personalized nudges that encourage customers to take actions and unlock valuable benefits
Optimize your tiered offerings in real time
An externalized product catalog enables you to track tier performance and quickly adjust your offerings, ensuring they remain aligned with customer behaviours and evolving engagement levels
Unified data
Build highly personalized products with centralized data
Use a singular view of your customer data across all channels to build more relatable and personalized products
Eliminate disparate data and silos
Centralize existing data and bring in new data sources (including behavior and third party) to achieve that elusive, complete picture of your customer
Make quicker decisions with up-to-date data
Cut down the lag time of your data to make your decision-making quicker and more agile
Reliable and accurate customer data
Add depth to your data with hard metrics across sources to improve reliability and gain key customer insights
Key use cases of tiering
Learn more about additional use cases of Tiering that you can implement in your bank today
