Challenge

A Tier 1 North American bank’s mortgage origination process lagged competition, was deteriorating customer experience and inhibiting growth.

Zafin platform enabled:

  • Externalization of all mortgage and personal loan products
  • Hyper personalization through the extension of attributes available to support pricing
  • Real-time APIs to enrich customers’ digital experience

Resulting in:

  • Single point of truth for all personal lending and mortgage products
  • Accelerated time to closure for mortgages
  • Increased operational efficiency

Key Metrics

4 months to implement

10-minute mortgage approvals

2.7M API calls per day